Navimation Research

It is now possible to include complex visual movement in screen interfaces, including those that enable web browsing on different media devices. This article investigates the potential for employing movement in web browsing – or more specifically, how motional form may be connected to interface actions. The investigation is carried out through design experimentation. Techniques of ‘motion sketching’ have been developed and utilized in a practice-based research project. The resulting motion sketches are analysed as realizations of complex mediation – by drawing on social semiotics and the concept of action from Leont’ev. The article argues that motional form is made meaningful through connotations and experiential metaphors, and suggests ten provisional principles for how motional form may be used in web browsing. This challenges notions of form and function in current interface design and how social semiotic theory may be produced.

Screen-based user interfaces now include dynamic and moving elements that transform the screen space and relations of mediated content. These changes place new demands on design as well as on our reading and use of such multimodal texts. Assuming a socio-cultural perspective on design, we discuss in this article the use of animation and visual motion in interface navigation as navimation. After presenting our Communication Design framework, we refer to relevant literature on navigation and motion. Three core concepts are introduced for the purpose of analysing selected interface examples using multimodal textual analysis informed by social semiotics. The analysis draws on concepts from multiple fields, including animation studies, ‘new’ media, interaction design, and human-computer interaction. Relations between time, space and motion are discussed and linked to wider debates concerning interface design.